This marketing that both
builds a brand’s image and
drives a specific consumer
action through one or
more the identifiable
disciplines.
We develop all of a
company's marketing goals
and objectives combined into
a single comprehensive plan.
These are items branded with
a logo or slogan and
distributed at little or no cost
to promote a brand,
corporate identity, or event.
Artistic and profession
utilisation of images and text
used to communicate
information and messages to
an audience.
We will plan, design, create
and maintain your Content
Management System and
e-Commerce websites.
“One of the most challenging micro-environmental variables that small and medium
enterprises SMEs are faced with is marketing, and more particularly branding.”
Pencak (2012) states that branding is a key concept in the marketing eld, and that it is important to every business, regardless of the size. A strong and well defined
brand drive sales, builds customer loyalty, creates brand value and is seen as a catalyst for business growth (Pencak, 2012). Strong brands convey familiarity and
trust, reduces risk and serves as the basis for, and engagement between, individuals and companies (Abimbola & Vallaster, 2007:342).
The global promotional products industry is reported to be doing well by The Promo Product Expo (June: 2020), despite an unstable international economic climate,
and is said to be growing at pace according to Econo Times, with other industry experts seeing this upward trend continuing until at least 2024.
Where does the demand lie in South Africa?
South Africans want to receive practical products with a specific everyday use. These include:
- Notebooks;
- Caps;
- Shopping bags (particularly important with growing awareness around eradicating the single-use plastic bag);
- Drinkware (specifically reusable water bottles made of glass or aluminium and even BPA free plastic);
- Desktop items; and
- Wall clocks
This marketing that both
builds a brand’s image and
drives a specific consumer
action through one or
more the identifiable
disciplines.
We develop all of a
company's marketing goals
and objectives combined into
a single comprehensive plan.
These are items branded with
a logo or slogan and
distributed at little or no cost
to promote a brand,
corporate identity, or event.
Artistic and profession
utilisation of images and text
used to communicate
information and messages to
an audience.
We will plan, design, create
and maintain your Content
Management System and
e-Commerce websites.
“One of the most challenging micro-environmental variables
that small and medium enterprises SMEs are faced with is
marketing, and more particularly branding.”
Pencak (2012) states that branding is a key concept in the marketing
eld, and that it is important to every business, regardless of the size.
A strong and well defined brand drive sales, builds customer loyalty,
creates brand value and is seen as a catalyst for business growth
(Pencak, 2012). Strong brands convey familiarity and trust, reduces
risk and serves as the basis for, and engagement between, individuals
and companies (Abimbola & Vallaster, 2007:342).